The key to success in marketing is recognizing and respecting that our industry is one that is ever-morphing. When you work in an industry that can change overnight it’s vital to stay informed, inspired, and on top of your game. One of the most important resources for any budding marketing expert is the vast selection…
On the web, designers have created vibrant communities where they can share the latest ideas, artistic techniques, and interesting trends. There’s a vast world of blogs, online portfolios, and design guides out there, and we’ve tried to identify the most influential sites that all designers can enjoy. Here are 19 design resources that can provide…
Every year, marketers write a wish list for the months to come. It isn’t the new Apple Watch or a better cup of office coffee that they covet, but product packaging so engaging that it will leap off the shelves, turning shoppers into customers, and customers into loyal fans. When you’ve got mere moments to…
Whether you’re looking for some truly out-of-the-box visual inspiration or some sensical business advice, design blogs and websites are essential tools for any professional designers. The internet is seemingly limitless in its supply of niche blogs, websites, and resources, but we’ve sifted through all the web has to offer to deliver you the cream of…
The one constant of social media is change. Take a look at the standard Facebook or Twitter feed five years ago and compare it to yours today: the type of content that connects with users is always changing. Once you develop your social media marketing strategy, the easiest way to ensure your brand becomes irrelevant…
Adobe Photoshop is older than many of the designers on your marketing team – it will turn 29 before the year is out. As the global population has embraced the internet as their primary source of information, millennials and younger demographics in general have spent more and more time online. In 2014, young people between…
There’s always room for improvement. This adage applies across industries and expertise, but it has remarkably strong meaning in the creative industry. There are so many variations in styles, mediums, and schools of thought that the spectrum for improvement in design is practically infinite. With so many options available, there’s a lot of room for…
Amid the volume of conventional wisdom you can find in books and online about how to ace a job interview, it’s hard to locate and pinpoint the most valuable tips that apply specifically to your industry. Besides, some of the advice can be confusing or can directly contradict other nuggets you’ve come across or experienced yourself. When it comes to design,…
Almost every type of marketing, whether it’s online or in print, requires visuals. But even on channels where graphics aren’t required, the messaging does much better when it’s accompanied by an image or video. For instance, brands that included imagery on their Facebook posts earn 87 percent of all engagements. That leaves a lot of…
