The key to success in marketing is recognizing and respecting that our industry is one that is ever-morphing. When you work in an industry that can change overnight it’s vital to stay informed, inspired, and on top of your game. One of the most important resources for any budding marketing expert is the vast selection of top-quality digital marketing blogs online.
But where to begin? SEO marketing is completely separate from content marketing, as social media marketing has little in common with conversion optimization. One stop simply won’t do it – that’s why have combed through the best digital marketing blogs on the web to bring you our favorite picks for blogs to follow, in every major category of digital marketing. Enjoy!
Neil Patel has been blogging about digital marketing and SEO for well over a decade. With over 175 pages of blog entries, Quick Sprout contains endlessly useful tips and techniques for driving traffic and converting more visitors. Patel is a truly gifted and enthralling writer – his distinctive voice and style make every entry a blast to read.
Patel combines succinct information with plenty of graphs and data and loads of humor and honesty. Check out his pitch for focusing on one marketing channel at a time to see what Quick Sprout is all about.
Google Webmaster Central Blog
This blog is purely driven by information, and won’t romanticize certain features or waste your time. Read their farewell to Content Keywords for an example of their concise approach to blogging.
The posts at SEMrush are designed to for digital marketers who need real answers to current questions in the industry. Browse over 240 pages of posts, including this blog exploring the ideal page load time.
When there’s a new blog on Vero, you’ll want to pay attention – winners like this lengthy breakdown of ideas to improve your emails are must-reads.
The contributors at SendGrid love all things email. Whether you’re searching for API tutorials, email deliverability best practices, or hackathon highlights, the content you crave is only a couple of clicks away. You can dive right in on their blog homepage, or filter posts by category to hone in on a particular topic. Like many of these sites, SendGrid offers email solutions and services in addition to their blog content.
API knowledge is a particular strong suit of SendGrid (and why shouldn’t it be? You can’t beat the APIs SendGrid offers). SendGrid’s blogs about APIs showcase their depth of understanding.
The tone and warmth of the writing can’t be overstated – to get acquainted with the refreshing take on email marketing at Emma, read this breakdown of brands that defy the odds.
You’ll find constructive guides on building online courses or starting podcasts, and you’ll also discover insightful examinations of content structure and intrigue when you check out their blog.
Content Marketing Institute
You’ll find a little bit of everything at Content Marketing Institute: practical how-to guidance for justifying a content budget, insight and advice from experts via guest posts, and an engaged community with whom you can discuss the latest news in the content marketing industry. With a focus on keeping content light and fun while delivering valuable information, Content Marketing Institute is a needed antidote to droll number crunching.
CMI also boasts a magazine, a podcast, and many live events, but you can’t beat their original and featured content – for starters, read this nifty formula that anyone can use to calculate their content marketing ROI.
Explore trending or recent articles, or you can break the entries down by topics (including search, mobile, display, social, and more). For a taste of their style, peruse their tips for effective dayparting.
Google: Inside AdWords
While many of the blogs and posts advertise new Google tools and products, the insights and advice for app marketing and more highlight the necessity of visiting often for the latest PPC scoop.
Don’t take our word for it – get your hands dirty and explore everything the blog at Bing Ads has to offer. Instead of scrolling through pages of entries, start with this crucial guide for tax software and services digital marketers.
Social Media Explorer
Social Media Explorer actively seeks to cut through the noise and pursue that elusive “it” factor that makes great social media content stick. Check out their guide for success in 2017 and beyond.
Social Media Examiner
The explanations on Social Media Examiner are thorough, and each article (like this guide to creating a social media content calendar) is complemented with intuitive videos and images that render every concept actionable.
Godin’s keen insights into the world of business speak for themselves – read his take on “in stock” vs. “on demand” here for an example.
These bloggers approach every topic with unbridled enthusiasm and a wealth of experience – chew on their advice on how to A/B test like a pro to see their trademark style in action.
The blog entries at Distilled cover common topics like SEO and PPC marketing, but they also delve into questions frequently absent elsewhere, like in this guide to fixing self referrals in Google Analytics.
The writers at Unbounce aren’t afraid to get critical in service of the greater good – as this critique of multiple brands’ Cyber Monday and Black Friday landing pages indicates, they know their stuff and aren’t afraid to show it.
In addition to the weekly case studies, Behave is home to a ton of helpful conversion content and resources that are essential to any marketer, like their e-books and manuals that go beyond the basics.
The amount of research put into each blog post is obvious – when you read their entry on compliance gaining as a method of getting users to take action, you’ll know you’re in good hands.
The business of marketing is constantly evolving – in order to succeed tomorrow, you need to know what the entire industry is creating and changing today. Everything moves at high speed online, but with these websites bookmarked you won’t lag behind. By following these outstanding bloggers and thinkers you’ll keep your pulse on the future of digital marketing.